Why Traceability Is Vital to Tony’s Chocolonely

SPEAKERS

Wouter De Vries Factory Director, Tony's Chocolonely

ABOUT THE SESSION 

Wouter de Vries, fondly known as “Mister Plantastic” within Tony’s Chocolonely, leads factory operations across Europe and the US. With a background in logistics, planning, and manufacturing, he has been instrumental in building the company's operational capabilities and driving its mission forward. At the Supply Chain Visibility Conference, Wouter will unpack the critical role of traceability in Tony’s Chocolonely's unique supply chain approach — especially within the cocoa industry. 

In his talk, Wouter will reveal the intricacies of Tony’s Chocolonely's supply chain set-up and how the company has implemented 100% traceability throughout the cocoa flow. He’ll explain why this level of transparency is essential not only to Tony’s mission of eradicating slavery and exploitation in the chocolate industry but also how it can inspire systemic change across the sector. Attendees will gain insight into the processes, technologies, and cultural mindset that support this transformative journey — and how others in the industry can replicate it. 

Key Topics: 

• Inside Tony’s Supply Chain: How the cocoa chain is structured and the company’s innovative solution to systemic problems. 
• 100% Traceability in Action: How traceability supports Tony’s Chocolonely’s mission and drives measurable impact. 
• Driving Industry Change: Enabling transparency and accountability as a mechanism for wider transformation across the chocolate industry. 

For more on this conference or to access the session, reach out to us at info@ptnevents.com. 

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