The Blind Spots in the End-to-End Container Journey

SPEAKERS

Mike Bush Head of Marketing, Talon Logistics

ABOUT THE SESSION

Mike Bush, Terminal Relationship Manager at Wood PLC, brings a dynamic blend of marketing communications, crisis management, and logistics expertise to the transportation and infrastructure sectors. With a career rooted in building trust-based brand relationships and shaping public narratives—even in high-stakes situations—Mike has consistently delivered impactful results, from founding the first SEO practice in Washington DC to generating multimillion-dollar pipelines through strategic content and event marketing. He is all set to share his insights on The Blind Spots in the End-to-End Container Journey, shedding light on overlooked inefficiencies, visibility gaps, and communication breakdowns that hinder supply chain performance and proposing actionable strategies to bridge them.

He will delve deeper into how enhanced visibility during the ship loading phase—such as smarter stowage planning and better data-sharing across stakeholders—can reduce bottlenecks at the point of unloading, helping ports and logistics partners work more efficiently. He will critically examine current appointment systems used at terminals, arguing that while designed for control, many add friction and unpredictability for truckers, increasing congestion and wait times. Additionally, he will spotlight labor utilization challenges, suggesting data-informed workforce planning as a key lever for minimizing idle time, aligning peak labor needs with real-time cargo flow, and ultimately removing friction throughout the container logistics chain.

Key Topics-

1. How more transparency during the loading process would help to alleviate hurdles on the back end (i.e. is there a way to load ships that would make it easier to unload them)?
 

2.  A deeper look at how appointment systems are creating unnecessary hurdles for truckers.
 

3. A quick discussion of how labor utilization could be optimized to further remove friction

For more on this conference or to access the session, reach out to us at info@ptnevents.com. 

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