In-person on-demand session
Seamless Integration Across Workflows
ABOUT THE SESSION
Mike Bush, Head of Marketing at Talon Logistics, is set to share his insights on achieving seamless integration across workflows in the transportation and logistics industry. With a dynamic career built on bold marcom strategies, crisis communication expertise, and brand storytelling, Mike has helped transform Talon into a market-leading name. He will discuss how strategic marketing and smart technology integration can break down operational silos, streamline communication, and enhance collaboration across teams. Drawing from real-world examples, his session will explore how unified workflows not only drive efficiency and revenue growth but also build stronger, more resilient organizational cultures.
He is all set to share his views on how to write APIs that meaningfully enhance shipper workflows by enabling better data exchange, automation, and user experiences across logistics platforms. He will explore the evolving role of Electronic Data Interchange (EDI) in tomorrow’s supply chain, emphasizing its integration with modern technologies for greater interoperability. Additionally, he will highlight how AI and machine learning are reshaping operational efficiency—unlocking new levels of speed, accuracy, and responsiveness in freight movement and logistics management.
Key Topics-
1. How to write APIs that meaningfully improve shipper workflows
2.The role of EDI on tomorrow's supply chain
3. How AI/ML have the potential to streamline operations
For more on this conference or to access the session, reach out to us at info@ptnevents.com.
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O&G Digital Transformation Conference & Exhibition 2025
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