Innovation in Digital Transformation: The Supergasbras Success Story

SPEAKERS

Marcus Ghedini Head of Innovation, Supergasbras

ABOUT THE SESSION

Marcus Ghedini, Head of Innovation at Supergasbras, a Brazilian LPG subsidiary of SHV Energy, shared his invaluable insights at the Oil & Gas Digital Transformation Conference 2023. His session focused on how innovation serves as the driving force behind a successful digital transformation. Using Supergasbras as a case study, Marcus illustrated how creating a culture of innovation—where ideas can flow from all levels of the organization—plays a pivotal role in adapting to today’s rapidly changing world. He also emphasized the importance of staying updated with market trends, helping the company stay ahead of competitors in the LPG market. Marcus’ session highlighted how innovation, a proactive idea culture, and market awareness are key ingredients to Supergasbras’ success in digital transformation. 
 

Key Topics: 
 

• The role that innovation can play in the digital transformation framework 
• Culture of Innovation: How to Implement a Program of Ideas in the Search for the Balance Between Top-Down and Bottom-Up Initiatives 
• Trends in the LPG market 

For more on this conference or to access the session, reach out to us at info@ptnevents.com. 

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