Industry Prepares for Smarter Barcodes

SPEAKERS

Melanie Nuce SVP, Corporate Development, GS1 US

ABOUT THE SESSION

Melanie Nuce, SVP of Corporate Development at GS1 US, is all set to share her views on how the industry is preparing for smarter barcodes. She will discuss how emerging barcode technologies are transforming retail and supply chain visibility. Her session will highlight the role of data-rich, scannable labels in enabling real-time tracking, transparency, and operational efficiency. With a strong focus on innovation and cross-industry collaboration, Melanie will explore how smarter barcodes support digital transformation. 

She will share her views on how shifting consumer behaviors, evolving expectations, and innovative use cases are accelerating the transition from traditional to 2D barcodes. Highlighting the vast potential for enhanced supply chain visibility and data-rich interactions, she will explore how this shift enables real-time insights, product transparency, and operational efficiency. Melanie will also outline the industry's collective goal to migrate to 2D barcodes by 2027 and what that means for brands, retailers, and stakeholders. Drawing from recent pilot programs with leading companies, she’ll provide practical guidance on how to prepare for this transformation and ensure a smooth, successful rollout.

Key Topics-

1.  Consumer behaviors, key motivators and use cases driving the transition to 2D barcodes
 

2. Opportunities for greater supply chain enhancements and visibility
 

3. Industry’s goal and migration plan to 2D barcodes by 2027
 

4. How brands, retailers and other industry stakeholders must prepare to ensure readiness and a successful transition
 

5. Insights from recent pilots with leading retailers and brands

For more on this conference or to access the session, reach out to us at info@ptnevents.com. 

This content is copyrighted by PTN Events Private Limited. Any recording and posting of this content is strictly prohibited.