Covid-19 as the Tipping Point for the Normalization of 4IR Technologies in B2B Logistics? An Analysis of the Impacts of Covid-19 on a Digital Laggard Industry

SPEAKERS

Mac Sullivan Head of Technology and Digital Promotion (USA), NNR Global Logistics USA

ABOUT THE SESSION

Mac Sullivan, Vice President of Business Solutions at NNR Global Logistics USA, is a dynamic leader and passionate advocate for digital transformation in logistics. With a background spanning technology, education, and international operations, Mac brings a global perspective and deep industry insight. At the upcoming session, he is all set to share his views on Covid-19 as the Tipping Point for the Normalization of 4IR Technologies in B2B Logistics—analyzing how the pandemic accelerated the adoption of automation, AI, and digital platforms across a traditionally slow-to-adapt industry. His insights will shed light on the opportunities and challenges that emerged as logistics entered a new era of innovation and resilience.

He will also examine the cultural and structural shifts required within logistics organizations to fully leverage 4IR technologies, emphasizing that digital transformation is not just a tech upgrade—but a people and process evolution. From bridging the skills gap to rethinking leadership approaches, he will highlight how cross-functional collaboration, continuous learning, and agile thinking are critical to long-term success. Additionally, he will explore how the democratization of technology—through low-code/no-code tools and API-driven systems—is enabling mid-sized players to innovate at scale. His session will ultimately serve as a roadmap for building resilient, intelligent, and future-ready logistics networks in an increasingly volatile global economy.

Key Topics-
 

1. Through the lens of a practitioner and an academic, we will look at how the adoption and utilization of 4IR technologies have gone from hype and fear to the new normal

2. A brief analysis of what 4IR technologies will and won’t be put into practice across supply chains. What role does pragmatism play in top-down vs. bottom-up in an effective digital transformation?
 

For more on this conference or to access the session, reach out to us at info@ptnevents.com. 

This content is copyrighted by PTN Events Private Limited. Any recording and posting of this content is strictly prohibited.